Celosia: The Fiery Flower with a Fascinating Past and a Surprisingly Profitable Future

If you grew up around flowers in the 1980s—especially on a farm—you probably remember Celosia. You might not have known her name back then, but you definitely saw her. Bright, bold, and looking like she was headed to a glam rock concert, she had that kind of presence. Celosia was the showstopper in the garden. I adored it then and, as it turns out, I still do.

This week, I finally transplanted my first tray of Celosia seedlings. It’s been a long time coming. Last year, I couldn’t get even one seed to cooperate—nothing sprouted except my frustration. This year? Oh, they all germinated. Every last one. And now I have ten more trays waiting for attention and only one set of hands to give it. To add some extra suspense, none of the seedlings are labeled. So whatever shows up this summer will be a complete surprise. Plume? Cockscomb? Something new? I guess we’re all going to find out together.

Celosia is a flower that demands attention, but she’s also got a pretty rich backstory—steeped in symbolism, survival, and yes, some profit potential too. Let’s dig into what makes this old favorite such a fascinating, sometimes frustrating, always fabulous garden guest.

The History of Celosia: Drama Is in Her Roots

The name Celosia comes from the Greek kelos, meaning “burned,” which perfectly describes this flame-colored and fiery flower. But this plant’s drama goes deeper than appearances. After a short time spent researching because my curiosity tends to get the best of me and my attention span is less than extensive, I found that celosia holds its place in history in Africa, Asia, and South America—not just as a pretty pretty garden princess, but as a practical plant too. In many cultures, the leaves are eaten like spinach. It’s not just pretty—it’s edible, which makes it that rare crossover between beauty and utility. I don’t see myself making a salad any time soon, but I can’t deny that I will give those leaves a try when they’re grown & ready.

Back in the day, celosia symbolized immortality and boldness. And to be fair, she earns it. I've heard that when when you think you’ve cleared her out of the garden, she’ll often reseed herself and pop back up the next year like she never left. I have yet to experience the great re-seeding promised by other varieties of flowers. I don’t do the whole cleaning up of the plants in the Spring anyway and I still haven’t found reseeding to be a thing done by my flowers. but I am always ready for a nice surprise. (That may be a lie. I am not a huge fan of surprises.)

Why People Love It (And Why I Always Will)

Celosia blooms are something to be seen and, if you’re like me, to be touched too. (Don’t be weird.) I like soft things. Always have. (Like soft clothes. Hard clothes should be illegal.) And the velvety, plush texture of Celosia is about as satisfying as a flower gets. Add in colors that look like they were ripped out of a lava lamp—hot reds, deep oranges, shocking pinks—and you’ve got a plant that refuses to blend into the background. I’ve started transplanting them close to the Perkiomen Trail so they get the attention they deserve!

She’s also tough. Once established, Celosia can take the heat, thrive in soil that would make pickier plants sulk, and bloom for weeks without much fuss. She’s just out there, doing her thing—looking fabulous with zero apologies. I get some moderately severe anxiety from watering plants (it feels wasteful) so I love a drought tolerant variety. After last year’s complete lack of rain here in PA…this is also a nice perk.

Not Everyone’s a Fan, But That’s Fine

Of course, not every gardener is smitten. Some folks think she’s a bit much—too frilly, too loud, too showy. One person’s eye candy is another person’s garden diva. If she returns and reseeds like it sounds like she can…I may be excited now and have regret later. I’m kind of ok with it thought. Because I cause enough of my own drama, it’s nice to see something else stir up some trouble once and again.

She’s Not Just a Pretty Face

There are several types of Celosia, and each one has a different personality. Some are fluffy and feathery, others look like velvet coral, and some have a more understated, spiky elegance. But whatever the shape, they all share the same traits: resilience, boldness, and the ability to stop people in their tracks. I think I have started all of the varieties and the majority of colors. I did not keep track. We’ll just have to see which survive.

And yes—if you’re wondering—she still holds up as a cut flower and dries beautifully. Once you’ve grown her, it’s hard to settle for anything else. I’ve been thinking about the cockscomb variety of these since the mid 80’s. They’re so cool.

Can You Make Money with Celosia?

Actually, yes. My research tells me that Celosia is a favorite among florists because it holds up so well, both fresh and dried. It adds texture and drama to bouquets, which makes it easy to market if you’re growing flowers for profit. Which I totally am, but I have not been brave enough to approach florists yet to attempt to provide them stems for bouquets. I have overdone things this year and I will have to get over myself, have the boys cut stems and make myself be brave and risk a big, fat no in hopes of some extra money! And because it grows so easily from seed and historically produces prolifically, it has proven to be a good return on investment for small-scale growers.

Celosia can absolutely earn her keep. She’s flashy, she’s reliable, and she doesn’t require high-end soil or a degree in horticulture. I don’t think I have either, but boy am I stubborn! So this could be a good partnership.

So, Is It Worth Growing?

If you’re into color, texture, drama, and surprise (hello, unlabeled seedlings), Celosia is your plant. She might not be for the minimalist gardener who wants pale grasses and subtle whites, but if your heart beats faster for a flower that makes a statement, you’re in the right company. I think aesthetically pleasing instagrams & spaces are pretty, but I cannot pull them off.

I’ve got ten trays of mystery waiting to go in the ground, and despite the chaos, I couldn’t be more excited. Whether they survive, thrive, or put on a surprise show of colors I didn’t even know I ordered—Celosia will bring a little magic to the garden. And honestly, what more could I want?